In 1997, their third location opened in Edmond, where the corporate offices are located. In 1984, their second location opened in Midwest City. They opened the first Crest Food stores in Midwest City. In 1964, the business moved to a new location in the Ridgecrest shopping center on Reno Avenue in Midwest City. The company opened in 1946 as Nick's Brett Drive Grocery in Midwest City and grew throughout the 1950s and the 1960s. It buys direct from 150 manufacturers and the largest supplier in the state.
Murals, colorful signage and nods to the company's roots in Midwest City can be seen throughout the new store, including a black-and-white photo of Harroz's father and company founder, Nick Harroz Jr., at his first store - Nick's Brett Drive Grocery opened in 1946 - inside the front entrance and a huge sculpture of him in front of the store.Ĭrest Fresh Market will employ about 300 people and become the seventh Crest Foods store in the Oklahoma City metro area.Crest Foods is a family owned and operated business chain of grocery stores in Oklahoma, with the corporate office in Edmond. Harroz said there are plenty of shoppers in the area and Crest's easy access to Interstate 44 (a mile to the west) will be a boost to sales, Harroz said.
There's a Homeland one block east at Chatenay Square, on SW 104 and S Pennsylvania Avenue, and a Walmart Neighborhood Market another block east at S Western Avenue. Residents here are not lacking for grocery stores, however. "People were e-mailing us and sending us letters and saying 'please come to south Oklahoma City,'” Harroz said. Harroz said he listens to customers when deciding where to locate.
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Market research told Harroz the newest Crest store would be in one of the city's wealthiest ZIP codes - 73170 - and a fast-growing area. And because the company owns their stores and avoids carrying debt, new stores are typically opened several years apart, Harroz said. It's a big step for us,” said Vice President Kevin Ergenbright.Ĭrest had looked at the property years ago but decided to build stores in Edmond and Moore first. Harroz said although the store is a new, more upscale look for the Edmond-based grocer, the "rock bottom prices” will remain. The company researched grocery store trends here and in other markets, such as Kansas City and Dallas, before deciding what amenities to incorporate into the store. Premium, natural beef with no hormones or antibiotics will be sold in the meat department and the produce is up front - emphasizing the store's focus on freshness, he said. It also marks the first time Crest has added a sushi bar and fresh floral department, Harroz said. But it also will feature a drive-through pharmacy and wellness clinic. The 24-hour store will include features similar to other major grocery chains, such as a Bank of Oklahoma branch. Construction crews have been working on the project at SW 104 Street and S May Avenue for about a year. The 95,000-square-foot grocery store is receiving the finishing touches this week.
"I think we're going to surprise a lot of people when they walk in,” said company President Bruce Harroz.
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